Joyful Dermatology

Based in New York, Joyful Dermatology’s approach to professional skincare is affirming, empowering, and positive.

Our overarching goal in creating the brand look and feel was to capture Joyful’s uniquely inclusive and vibrant energy. The brand palette is warm and vivid, and upward arching patterns convey understanding and openness—that this practice is a safe space for all.

In a clinical field known to focus on ‘fixing’ (anti-aging, anti-wrinkle, anti-blemish…), Joyful’s inspired optimism is their natural and defining differentiator among competitors, and also our guiding driver for their visual brand elements.

The brand voice is as familiar as an old friend’s, and calls-to-action are delivered by words that smile.

At the forefront of the brand, photography strikes a tone of sincere joy—natural beauty is shown to transcend age, gender, and ethnicity, supporting the notion that everyone deserves to feel beautiful in their own skin, on their own terms.