Rich's

Visit the Rich’s Cigar Store website

For over a century, Rich's Cigar Store has been stocking its shelves full of tactile luxuries ranging from periodicals to pipe tobacco.

Our strategy for their 125th Anniversary brand refresh reconnects the visual identity to its aesthetic origins. Inspired by Rich’s early 20th-century storefront signage, the new suite of brand elements elevates the customer experience, both online and in person, and strengthens the store’s unique position as an iconic institution for contemporary times and a must-visit destination for Portland locals and tourists alike.

Throughout the brand, an array of typefaces in a variety of weights and styles evokes the nostalgia of 19th-century broadside advertising and store signage. Ornate details and patterns, inspired by cigar brand artwork, combine with modern elements to reflect the enduring sophistication and quality of Rich’s product inventory.

The final brand elements are modular and user-friendly, designed to suit a range of applications spanning jar labels, exterior signage, wayfinding, digital and print advertising, social media, POS…and beyond.

In the interactive environment, digital ticker tape adopts turn-of-the-century advertising techniques for modern-day marketing. Paired with historical photos, ribbons doubling as buttons and geometric patterns reference the decorative tape on vintage cigar boxes to create an online experience that’s as immersive as shopping in-store.

The site’s digital product catalog is intuitive and searchable, ensuring easy exploration as visitors peruse Rich’s extensive selection of cigars, tobacco blends, and 2,800+ magazine titles.