Kindbody

Kindbody is on a mission to democratize and de-stigmatize fertility care, making IVF and egg freezing more accessible, intuitive, and empowering with innovative, tech-forward systems. We partnered with them to expand their visual brand and create an onboarding strategy and visual interface for their patient app portal.

Kindbody came to us with their primary brand components already defined, but their typography, color palette, and icon system felt a bit limited and impersonal for their next-generation care offerings. Together, we worked to expand their brand typography system, develop a set of icons and illustrations to reflect the ease and intimacy of their physical clinic environment, and establish a user experience that’s inclusive to all ages and genders—no matter where they are on their fertility journey.

Abstract elements echo the organic forms seen in ultrasounds and the curves of patient-facing medical charts and test results. These elements soften the bold, clean interface, and add an additional dimension to the brand that differentiates the Patient Portal from the rest of the website.

With the core brand expanded, we created a new patient portal app onboarding process. Clean and type-first, interface elements float directly on the screen background. UI features foster a relaxed and comfortable mindset at any time of day, using color and graphic elements to intentionally guide the web app experience to sync with the patient’s state of being.

One-question-at-a-time intake forms create a stress-free onboarding experience. Friendly icons and simple animations gracefully punctuate the process and make the interface relatable. Touchpoints along the way encourage progress and orient the user in the process. Once the initial intake form has been completed, a patient never needs to enter the same information again.