School Night

 
 

Our team worked to conceptualize, name, and design the brand and website for this San Francisco weeknight bar, along with a new website for its event space host, The Pearl. 

 
 
A collage of branded materials, including an ad, website design, and exterior signage for School Night at The Pearl
 
 

Inspired by the idea of the weeknight, a daring time to sneak out and have a good time, our concept and name say, why the heck not? It’s ok to have fun on a School Night! 

 
 
A collage of brand applications, including interior signage, exterior signage, and menu board design for School Night.
 
 

Memorable and youthful, the concept influenced playful drink names, menu formats, wayfinding signage, and more.

 
 
A collage of brand applications, included coaster design, ad design, and swag design for School Night by The Beauty Shop
 
brand positioning, branding, copywriting, interactive, messaging, naming, UX/UI strategyThe Beauty Shop Studiobottom carousel