Scott Edwards Architecture

Visit the Scott Edwards Architecture website

When Scott Edwards Architecture approached us to work with them to refresh their brand, they arrived with a well-established name and reputation, and a new HQ on the way. Our strategy focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

The resulting brand and messaging reflects their collaborative, community-focused team culture, and the kind of synergy that happens when many disciplines, perspectives, and focuses combine.

Founding partner Sid Scott described our process of defining and capturing the meaning of the firm’s ethos, brand personality, and core values as ‘like holding up a mirror’. We were so glad to hear it, because that is precisely what we strive to achieve for our clients.

Read about our process and working with TBS on SEA’s website

Their website is designed to put their beautiful work first, with an intentional use of space that allows the eye to flow comfortably through the site the way one might move through a well-designed physical space. Interactive elements like subtle motion and space bring their work to the forefront on every screen size, while emphasizing an accessible, design-forward approach.

Site navigation leverages visual and messaging elements for intuitive, interesting, and brand-aligned wayfinding.

The icon highlights their multidisciplinary work and the coming together of perspectives to create beautiful, meaningful solutions. Each shape designates a specific work category, giving project teams a sense of pride and identity around their area of expertise.

“People First, Design Forward” gains clarity and context as the foundation for the firm’s renewed mission and vision statements. Thoughtful brand story and messaging elements highlight the firm’s differentiators, reflecting the friendly, can-do attitude of their synergetic team culture.

All the pieces come together in unique expressions across signage, social, and marketing and collateral applications, embodying the dynamism, breadth, and creativity of their architectural projects.