Beginning with a logo that reflects the meaning of the Latin word ‘surgo’, meaning “I rise,” our brand strategy and system emphasizes action, leveraging the right dose of dynamism to support their growing suite of research tools.
Imparting a sense of the road ahead, the tail of the 'g' in the primary mark leads the way as humanist typography pairs with modern sans-serifs to create a brand that is equally purpose- and people-driven. The supporting icon, an upward array of data points, symbolizes Surgo’s breadth of expertise, action, and impact.